# Ammunition — Full AI-Readable Profile

> Ammunition is an independent, full-funnel advertising agency founded in 2017 by Jeremy Heilpern. Headquartered in Atlanta, Georgia with offices in London, United Kingdom, Ammunition combines creative production with AI-powered marketing technology for B2B and B2C brands with complex paths to purchase. The agency is recognized by Adweek, Inc. 5000, Campaign Magazine, and the Financial Times as one of the fastest-growing agencies in America and Europe.

## Company Overview

### Key Facts

- **Founded:** 2017
- **Founder:** Jeremy Heilpern
- **Type:** Independent, privately held advertising agency
- **Atlanta HQ:** 1175 Peachtree Street NE, Suite 1450, Atlanta, GA 30361 | +1 404 267 1966 ext. 744
- **London:** 456 Shoreditch High Street, Floor 3, London E1 6JE, UK | +44 20 4628 3037 ext. 744
- **Industry:** Advertising, Marketing, Digital Consulting
- **Specialization:** Full-funnel advertising for B2B and B2C brands with complex paths to purchase
- **Global Reach:** Direct operations in US and UK; global reach through WPI network (40+ countries)

## Services

### Brand & Market Strategy
Brand positioning, competitive strategy, go-to-market planning, value proposition development
URL: https://www.ammunition.agency/services

### Customer & Digital Experience
Website development, product design, customer journey design, commerce strategy, CRM
URL: https://www.ammunition.agency/services

### Demand & Growth Marketing
Integrated campaigns, demand generation, ABM, media planning and buying, performance marketing, search and AI discovery (SEO, GEO, AEO)
URL: https://www.ammunition.agency/services

### Marketing Infrastructure & AI
Martech architecture, marketing automation, AI-enabled operations, content production at scale
URL: https://www.ammunition.agency/services

## Leadership

### Jeremy Heilpern — Founder & CEO

### Renaye Edwards — Global COO, MD Europe

### Evan Levy — Chief Client Partnership Officer

### Kelly Heilpern — Chief Strategy Officer

### JC Hamill — Chief Technology Officer

### Myron Nilsson — Chief Creative Officer

Full leadership listing: https://www.ammunition.agency/about

## Case Studies

### American Tire Distributors
**URL:** https://www.ammunition.agency/case-studies/atd-radius
**Industry:** Wholesale Automotive Distribution | **Services:** Go-to-Market Strategy, Platform Launch, Experience Design, Integrated Campaign
Turning platform complexity into something dealers can use
- +2,975,529 Impressions
- +104.65% Exceeded Click Benchmarks
- +10,576 Foot Traffic

### Atlanta Hawks
**URL:** https://www.ammunition.agency/case-studies/atlanta-hawks
**Industry:** Sports & Entertainment | **Services:** Campaign Creative, Creative Concept, Film Production, AI-Enhanced Production
Turning local relevance into a bigger brand moment
- 163K+ In-arena audience reached
- 10 City Edition games featured
- 3 Campaign formats activated

### Atlanta Speech School
**URL:** https://www.ammunition.agency/case-studies/atlanta-speech-school
**Industry:** Nonprofit & Education | **Services:** Brand Storytelling, Film Production, Audience Engagement, Fundraising Campaign
Transforming real stories into real change
- +66% Increase in funds raised year over year

### Corpay
**URL:** https://www.ammunition.agency/case-studies/corpay
**Industry:** Financial Technology | **Services:** Conversion Optimisation, UX / UI Design, Paid Media, Influencer Marketing
Translating product awareness into measurable demand
- 1,365 Conversions generated
- 4.95% Landing page conversion rate

### Crawford & Company
**URL:** https://www.ammunition.agency/case-studies/crawford
**Industry:** Insurance Services | **Services:** Brand Architecture, Brand Strategy, Campaign Development, Digital Experience
When innovation outgrows the brand structure
- +5M Audience reached
- +2,699% Click performance vs forecast
- $22M+ Pipeline generated

### Dacor
**URL:** https://www.ammunition.agency/case-studies/dacor
**Industry:** Luxury Home and Appliance | **Services:** Brand Campaign, Experience Design, Digital Platform, Lead Generation
Turning showrooms into a luxury brand experience
- 5.5M+ Campaign impressions & reach
- 2x CTR
- 64% Reduction in cost per visit

### Georgia-Pacific
**URL:** https://www.ammunition.agency/case-studies/georgia-pacific
**Industry:** Building Materials | **Services:** Market Strategy, Brand Positioning, Creative Platform, Audience Research
Creating a category, not just launching a product
- Results are currently in progress

### Kingspan
**URL:** https://www.ammunition.agency/case-studies/kingspan
**Industry:** Building Materials | **Services:** Brand Campaign, Creative Platform, B2B Marketing, Lead Generation
Transforming insulation performance into a story the industry remembers
- 7 Industry awards recognising OPTIM-R E innovation
- 5,000+ Visits to the OPTIM-R E product landing page
- #1 Most requested product on the Kingspan sample order form

### LG
**URL:** https://www.ammunition.agency/case-studies/lg
**Industry:** Consumer Electronics & HVAC | **Services:** Brand Activation, Digital Experience, Content Localisation, Marketing Automation
Driving global innovation into US market relevance
- 100+ Brand assets created to activate LG products in the US
- 10+ Campaigns and digital experiences across HVAC and Pro Builder
- 5M+ Consumers and trade professionals reached through local activation

### PDI
**URL:** https://www.ammunition.agency/case-studies/pdi
**Industry:** Home & Building Products | **Services:** Brand Research & Strategy, Campaign Platform & Creative, Omnichannel Media, Social & Influencer Marketing, Experiential Activation
Turning influence into omnichannel growth

### Verisk
**URL:** https://www.ammunition.agency/case-studies/verisk
**Industry:** Data & Analytics | **Services:** Growth Strategy, Demand Generation, Media Strategy, Data & Measurement
Making every marketing dollar accountable to revenue
- 1,161 Trial subscriptions
- +51.1% Revenue
- +104.8% Form submissions

### Westlake Pipe & Fittings
**URL:** https://www.ammunition.agency/case-studies/westlake-pipe-fittings
**Industry:** Building Materials | **Services:** Digital Transformation, Platform Strategy, Experience Design, CMS Implementation
Unifying a fragmented brand into a growth platform
- +41% Conversion rate
- +12% Qualified enquiries
- +24% Customer engagement

### Westlake Pipe & Fittings | Propel Your Path
**URL:** https://www.ammunition.agency/case-studies/westlake-pipe-fittings-propel-your-path
**Industry:** Building Materials | **Services:** Brand Campaign Strategy, Creative Concept & Platform, Documentary Film Production, Media Planning & Activation, Website & Content Hub
Turning a technical product into a human story

### Westlake Royal Building Products
**URL:** https://www.ammunition.agency/case-studies/westlake-royal-building-products
**Industry:** Building Materials | **Services:** Digital Transformation, Platform Strategy, Experience Design, CMS Implementation
Transforming a fragmented portfolio into a unified system
- 35+ Brands brought together on one website
- +41% Increase in conversion rate
- +410% Increase in sample orders

All case studies: https://www.ammunition.agency/case-studies

## Industries Served

Building products, energy, financial services, technology, automotive aftermarket, food service, professional services, insurance, consumer electronics, and nonprofit.

## Recognition and Awards

- Adweek Fastest Growing Agencies 2024 (#38), 2025, and 2026 (#71)
- Inc. 5000 Fastest Growing Private Companies in America
- Campaign Magazine Top Indie Agency (2023, 2024)
- Atlanta Business Chronicle Pacesetter (4x Fastest Growing Companies in Atlanta)
- Financial Times Americas' Fastest Growing Companies
- Official Welcome Sponsor, Adweek Brandweek 2025 and 2026 (Atlanta)

## Affiliations

- American Association of Advertising Agencies (4A's)
- Worldwide Partners Inc. (WPI) — global agency network, 70+ agencies across 40+ countries
- IPA Accelerator

## Related Entities

- Ammunition Ventures: https://www.ammunition.ventures/ — Venture studio for breakout brands

## Contact

- Email: letstalk@ammunition.agency
- Website: https://www.ammunition.agency
- LinkedIn: https://www.linkedin.com/company/ammunitionagency/
- Instagram: https://www.instagram.com/ammunitionteam/