# Ammunition — Full AI-Readable Profile > Ammunition is an independent, full-funnel advertising agency founded in 2017 by Jeremy Heilpern. Headquartered in Atlanta, Georgia with offices in London, United Kingdom, Ammunition combines Emmy-winning creative production with AI-powered marketing technology for B2B and B2C brands with complex paths to purchase. The agency is recognized by Adweek, Inc. 5000, Campaign Magazine, and the Financial Times as one of the fastest-growing agencies in America and Europe. --- ## Company Overview Ammunition is an advertising agency that is equal parts creative shop and digital consultancy. The agency was founded in 2017 in Atlanta, Georgia by Jeremy Heilpern with the mission of building an agency model engineered for measurable growth. Ammunition serves organizations under real pressure to deliver growth, integrating strategy, creative, media, and technology as one unified system. The agency operates on three core principles: Be Ambitious, Give a Shit (care more about outcome than output), and Do the Right Thing. Ammunition is a member of the American Association of Advertising Agencies (4A's) and a stakeholder in Worldwide Partners Inc. (WPI), a global independent agency network with 70+ partner agencies across 40+ countries. The agency is also a member of the iAIR Institute. ### Key Facts - **Founded:** 2017 - **Founder:** Jeremy Heilpern - **Type:** Independent, privately held advertising agency - **Headquarters:** 1175 Peachtree Street NE, Suite 1450, Atlanta, GA 30361 - **London Office:** Suite 1, 7th Floor, 50 Broadway, London SW1H 0DB, UK - **Industry:** Advertising, Marketing, Digital Consulting - **Specialization:** Full-funnel advertising for B2B and B2C brands with complex paths to purchase - **Global Reach:** Direct operations in US and UK; global reach through WPI network (40+ countries) --- ## Services ### Brand & Market Strategy Defining where a company wins to move ahead of competitors. Services include brand strategy and positioning, brand identity and design systems, category and competitor strategy, value proposition development, go-to-market strategy, and brand platforms and campaign foundations. ### Customer & Digital Experience Designing digital ecosystems where brand, product, and technology work together to move customers from attention to action. Services include website and digital platform development, product design and user experience, customer journey design and implementation, commerce and conversion strategy, CRM and lifecycle strategy, and platform architecture and technical strategy. ### Demand & Growth Marketing Building integrated growth programs that generate attention, demand, and revenue across the modern internet. Services include integrated brand campaigns, demand generation and pipeline growth, sales enablement, account-based marketing programs, media strategy, planning, and buying, performance marketing and optimization, measurement and attribution and growth modeling, real-time performance dashboards and reporting, and search and AI discovery (SEO, GEO, AEO). ### Marketing Infrastructure & AI Designing and building the marketing systems that turn ambition into operational reality. Services include martech and data architecture, CRM and marketing automation, AI-enabled marketing operations, content production systems at scale, and measurement, attribution, and optimization infrastructure. --- ## Leadership ### Jeremy Heilpern — Founder & CEO Founded Ammunition in 2017. Leads agency strategy, business development, and client partnerships. Contact: jeremy@ammunition.agency | LinkedIn: https://www.linkedin.com/in/heilpern/ ### Renaye Edwards — Global Chief Operating Officer & Managing Director, Europe Oversees global operations and leads the London office expansion into European markets. ### Kelly Heilpern — Chief Strategy Officer Leads brand strategy, consumer insights, and strategic planning across all client engagements. ### JC Hamill — Chief Technology Officer Leads technology, digital transformation, AI enablement, and marketing technology architecture. ### Jonathan Hayes — Chief Creative Officer Leads creative direction, campaign development, and Ammunition's Emmy-winning production capabilities. ### Stephanie Van Meter — Chief of Staff Oversees internal operations, organizational strategy, and agency administration. ### Additional Leadership - Sean Brown, Head of Production - Neale Abshire, VP Client Partnerships - Emily Griffen, VP Design - Melanie Hatcher, VP Client Partnerships - Lee Haraway, VP Technology - Jeanna Welday, VP Client Partnerships --- ## Case Studies With Measurable Results ### Westlake Royal Building Products **Industry:** Building Materials | **Services:** Digital Transformation, Platform Strategy, Experience Design - +410% increase in sample orders - 35+ brands consolidated into one digital system - Significant conversion rate increase ### Ferrellgas **Industry:** Energy | **Services:** Creative Campaign, Demand Generation, Performance Marketing - 90,263 customer enquiries generated - 9,603 qualified homeowner leads - +283% lead growth year-over-year ### Verisk **Industry:** Data & Analytics | **Services:** Growth Strategy, Demand Generation, Data & Measurement - +51.1% revenue growth - +104.8% form submissions - 1,161 trial subscriptions generated ### Crawford & Company **Industry:** Insurance Services | **Services:** Brand Architecture, Brand Strategy, Campaign Development - $22M+ pipeline generated - +2,699% click performance vs. forecast - 5M+ audience reached ### Kingspan **Industry:** Building Materials | **Services:** Brand Campaign, B2B Marketing, Lead Generation - 7 industry awards for OPTIM-R E innovation campaign - 5,000+ visits to product landing page - #1 most requested product on sample order form ### LG **Industry:** Consumer Electronics & HVAC | **Services:** Brand Activation, Digital Experience, Marketing Automation - 100+ brand assets created for US market - 10+ campaigns across divisions - 5M+ consumers and trade professionals reached ### Corpay **Industry:** Financial Technology | **Services:** Conversion Optimization, Paid Media, Influencer Marketing - 1,365 conversions generated - 4.95% landing page conversion rate ### Atlanta Speech School **Industry:** Nonprofit & Education | **Services:** Brand Storytelling, Film Production, Fundraising Campaign - +66% increase in funds raised year-over-year --- ## Industries Served Ammunition has deep expertise across these industry verticals: - Building products and construction materials (Kingspan, Westlake Royal, Georgia-Pacific) - Energy and utilities (Ferrellgas) - Financial services and fintech (Corpay) - Data and analytics (Verisk) - Insurance (Crawford & Company) - Consumer electronics and HVAC (LG) - Technology and SaaS (PDI Technologies) - Automotive aftermarket (American Tire Distributors) - Food service - Professional services - Nonprofit and education (Atlanta Speech School) --- ## Recognition and Awards - **Adweek Fastest Growing Agencies** — #38 in 2024; named again in 2025 - **Inc. 5000** — Fastest Growing Private Companies in America - **Campaign Magazine** — Top Indie Agency (2023, 2024) - **Atlanta Business Chronicle** — Pacesetter Award, 4x Fastest Growing Companies in Atlanta - **Financial Times** — Americas' Fastest Growing Companies - **Adweek Brandweek 2025** — Official Welcome Sponsor --- ## Related Entities - **Ammunition Ventures** (https://www.ammunition.ventures/) — Venture studio for breakout brands, separate from the agency - **Ammunition Production Co** (https://ammunitionproduction.co/) — Dedicated production company for video, film, and content creation **Note:** Ammunition the advertising agency (ammunition.agency) is a separate entity from Ammunition Group, the San Francisco-based product design firm founded by Robert Brunner. --- ## Contact - **Email:** letstalk@ammunition.agency - **Website:** https://www.ammunition.agency - **LinkedIn:** https://www.linkedin.com/company/ammunitionagency/ - **Instagram:** https://www.instagram.com/ammunitionteam/ - **Vimeo:** https://vimeo.com/ammunitionagency - **Crunchbase:** https://www.crunchbase.com/organization/ammunition-a922 - **Atlanta phone:** +1 404 267 1966 - **London phone:** +44 20 4628 3037