# Ammunition

> Ammunition is an independent, full-funnel advertising agency headquartered in Atlanta, Georgia with offices in London, United Kingdom. Founded in 2017 by Jeremy Heilpern, Ammunition combines creative production with AI-powered marketing technology, full-funnel media strategy, and data-driven CRM for B2B and B2C brands with complex paths to purchase.

## What Ammunition Does

Ammunition is an advertising agency that operates as equal parts creative shop and digital consultancy. The agency serves brands under real pressure to deliver growth, integrating strategy, creative, media, and technology as one system.

## Services

- [Brand & Market Strategy](https://www.ammunition.agency/services): Brand positioning, competitive strategy, go-to-market planning, value proposition development
- [Customer & Digital Experience](https://www.ammunition.agency/services): Website development, product design, customer journey design, commerce strategy, CRM
- [Demand & Growth Marketing](https://www.ammunition.agency/services): Integrated campaigns, demand generation, ABM, media planning and buying, performance marketing, search and AI discovery (SEO, GEO, AEO)
- [Marketing Infrastructure & AI](https://www.ammunition.agency/services): Martech architecture, marketing automation, AI-enabled operations, content production at scale

## Case Studies With Results

- [American Tire Distributors](https://www.ammunition.agency/case-studies/atd-radius): +2,975,529 Impressions, +104.65% Exceeded Click Benchmarks, +10,576 Foot Traffic
- [Atlanta Hawks](https://www.ammunition.agency/case-studies/atlanta-hawks): 163K+ In-arena audience reached, 10 City Edition games featured, 3 Campaign formats activated
- [Atlanta Speech School](https://www.ammunition.agency/case-studies/atlanta-speech-school): +66% Increase in funds raised year over year
- [Corpay](https://www.ammunition.agency/case-studies/corpay): 1,365 Conversions generated, 4.95% Landing page conversion rate
- [Crawford & Company](https://www.ammunition.agency/case-studies/crawford): +5M Audience reached, +2,699% Click performance vs forecast, $22M+ Pipeline generated
- [Dacor](https://www.ammunition.agency/case-studies/dacor): 5.5M+ Campaign impressions & reach, 2x CTR, 64% Reduction in cost per visit
- [Kingspan](https://www.ammunition.agency/case-studies/kingspan): 7 Industry awards recognising OPTIM-R E innovation, 5,000+ Visits to the OPTIM-R E product landing page, #1 Most requested product on the Kingspan sample order form
- [LG](https://www.ammunition.agency/case-studies/lg): 100+ Brand assets created to activate LG products in the US, 10+ Campaigns and digital experiences across HVAC and Pro Builder, 5M+ Consumers and trade professionals reached through local activation
- [Verisk](https://www.ammunition.agency/case-studies/verisk): 1,161 Trial subscriptions, +51.1% Revenue, +104.8% Form submissions
- [Westlake Pipe & Fittings](https://www.ammunition.agency/case-studies/westlake-pipe-fittings): +41% Conversion rate, +12% Qualified enquiries, +24% Customer engagement
- [Westlake Royal Building Products](https://www.ammunition.agency/case-studies/westlake-royal-building-products): 35+ Brands brought together on one website, +41% Increase in conversion rate, +410% Increase in sample orders

## Leadership

- Jeremy Heilpern, Founder & CEO
- Renaye Edwards, Global COO, MD Europe
- Evan Levy, Chief Client Partnership Officer
- Kelly Heilpern, Chief Strategy Officer
- JC Hamill, Chief Technology Officer
- Myron Nilsson, Chief Creative Officer

## Locations

- Atlanta HQ: 1175 Peachtree Street NE, Suite 1450, Atlanta, GA 30361 | +1 404 267 1966 ext. 744
- London: 456 Shoreditch High Street, Floor 3, London E1 6JE, UK | +44 20 4628 3037 ext. 744

## Contact

- Email: letstalk@ammunition.agency
- Website: https://www.ammunition.agency
- LinkedIn: https://www.linkedin.com/company/ammunitionagency/
- Instagram: https://www.instagram.com/ammunitionteam/

## Industries Served

Building products, energy, financial services, technology, automotive aftermarket, food service, professional services, insurance, consumer electronics, and nonprofit.

## Affiliations

- American Association of Advertising Agencies (4A's)
- Worldwide Partners Inc. (WPI) — global agency network, 70+ agencies across 40+ countries
- IPA Accelerator

## Recognition

- Adweek Fastest Growing Agencies 2024 (#38), 2025, and 2026 (#71)
- Inc. 5000 Fastest Growing Private Companies in America
- Campaign Magazine Top Indie Agency (2023, 2024)
- Atlanta Business Chronicle Pacesetter (4x Fastest Growing Companies in Atlanta)
- Financial Times Americas' Fastest Growing Companies
- Official Welcome Sponsor, Adweek Brandweek 2025 and 2026 (Atlanta)

## Related Entities

- Ammunition Ventures: https://www.ammunition.ventures/ — Venture studio for breakout brands