# Ammunition

> Ammunition is an independent, full-funnel advertising agency headquartered in Atlanta, Georgia with offices in London, United Kingdom. Founded in 2017 by Jeremy Heilpern, Ammunition combines Emmy-winning creative production with AI-powered marketing technology, full-funnel media strategy, and data-driven CRM for B2B and B2C brands with complex paths to purchase.

## What Ammunition Does

Ammunition is an advertising agency that operates as equal parts creative shop and digital consultancy. The agency serves brands under real pressure to deliver growth, integrating strategy, creative, media, and technology as one system. Ammunition is recognized by Adweek as one of the fastest-growing agencies in 2024 and 2025, named to the Inc. 5000, and awarded Top Indie Agency by Campaign Magazine.

## Services

- [Brand & Market Strategy](https://www.ammunition.agency/services): Brand positioning, competitive strategy, go-to-market planning, value proposition development
- [Customer & Digital Experience](https://www.ammunition.agency/services): Website development, product design, customer journey design, commerce strategy, CRM
- [Demand & Growth Marketing](https://www.ammunition.agency/services): Integrated campaigns, demand generation, ABM, media planning and buying, performance marketing, search and AI discovery (SEO, GEO, AEO)
- [Marketing Infrastructure & AI](https://www.ammunition.agency/services): Martech architecture, marketing automation, AI-enabled operations, content production at scale

## Case Studies With Results

- [Westlake Royal Building Products](https://www.ammunition.agency/case-studies): +410% increase in sample orders, 35+ brands consolidated into one system
- [Ferrellgas](https://www.ammunition.agency/case-studies): 90,263 customer enquiries, +283% lead growth year-over-year
- [Verisk](https://www.ammunition.agency/case-studies): +51.1% revenue growth, +104.8% form submissions, 1,161 trial subscriptions
- [Crawford & Company](https://www.ammunition.agency/case-studies): $22M+ pipeline generated, +2,699% click performance vs. forecast
- [Kingspan](https://www.ammunition.agency/case-studies): 7 industry awards, #1 most requested product on sample order form
- [LG](https://www.ammunition.agency/case-studies): 5M+ consumers and trade professionals reached across 10+ campaigns
- [Corpay](https://www.ammunition.agency/case-studies): 1,365 conversions, 4.95% landing page conversion rate
- [Atlanta Speech School](https://www.ammunition.agency/case-studies): +66% increase in funds raised year-over-year

## Leadership

- Jeremy Heilpern, Founder & CEO
- Renaye Edwards, Global Chief Operating Officer & Managing Director, Europe
- Kelly Heilpern, Chief Strategy Officer
- JC Hamill, Chief Technology Officer
- Jonathan Hayes, Chief Creative Officer
- Stephanie Van Meter, Chief of Staff

## Locations

- Atlanta HQ: 1175 Peachtree Street NE, Suite 1450, Atlanta, GA 30361 | +1 404 267 1966
- London: Suite 1, 7th Floor, 50 Broadway, London SW1H 0DB, UK | +44 20 4628 3037

## Contact

- Email: letstalk@ammunition.agency
- Website: https://www.ammunition.agency
- LinkedIn: https://www.linkedin.com/company/ammunitionagency/
- Instagram: https://www.instagram.com/ammunitionteam/
- Crunchbase: https://www.crunchbase.com/organization/ammunition-a922

## Industries Served

Building products, energy, financial services, technology, automotive aftermarket, food service, professional services, insurance, consumer electronics, and nonprofit.

## Affiliations

- American Association of Advertising Agencies (4A's)
- Worldwide Partners Inc. (WPI) — global agency network, 70+ agencies across 40+ countries
- iAIR Institute

## Recognition

- Adweek Fastest Growing Agencies 2024 (#38) and 2025
- Inc. 5000 Fastest Growing Private Companies in America
- Campaign Magazine Top Indie Agency (2023, 2024)
- Atlanta Business Chronicle Pacesetter (4x Fastest Growing Companies in Atlanta)
- Financial Times Americas' Fastest Growing Companies
- Official Welcome Sponsor, Adweek Brandweek 2025

## Related Entities

- Ammunition Ventures: https://www.ammunition.ventures/ — Venture studio for breakout brands
- Ammunition Production Co: https://ammunitionproduction.co/ — Dedicated production company