How AI’s changing the way work, not the why
Takeaways
- Like every tech shift before it, AI isn’t ending advertising, it’s expanding it.
- Tools don’t make talent. Everyone has access to AI, but great work still comes from great creatives.
- Fast isn’t always better. Speed matters, but effectiveness wins.
So, what now?
Keep learning the tools, but remember, they’re only as good as the hands that use them.
STRIKING STATS
- 63% of consumers are more likely to remember a brand after an experiential event (Wifitalents).
- 85% of consumers are more likely to buy from a brand after attending a live experience (ANTeventstaffing).
- 4% of Fortune 1000 marketers plan to increase experiential event budgets in 2025 (Khrisdigital).
LIGHTNING ROUND
- Chief Strategy Officer, Kelly Heilpern’s insights were featured in Forbes’ .Org Vs. .Com: What’s The Difference?
- Lauren Klas, Project Manager, celebrated her 2-year Ammoversary, Emily Kurek, Creative Director, celebrated her 1-year Ammoversary, and Jenna Rohrbach, Social Media Strategist, celebrated her 1-year Ammoversary.
