‍

Takeaways

• Like every tech shift before it, AI isn’t ending advertising, it’s expanding it.
• Tools don’t make talent. Everyone has access to AI, but great work still comes from great creatives.
• Fast isn’t always better. Speed matters, but effectiveness wins.

So, what now?

Keep learning the tools, but remember, they’re only as good as the hands that use them.

STRIKING STATS

• 70% of businesses that use AI in content marketing see an increase in ROI (Semrush).
• By 2026, AI is predicted to power 75% of all marketing personalization efforts (WifiTalents).
• The global AI marketing industry is estimated at US $47.32 billion in 2025, up from ~$15.84 billion in 2021 (Growth Folks).

LIGHTNING ROUND

Chief Strategy Officer, Kelly Heilpern’s insights were featured in Forbes’ .Org Vs. .Com: What’s The Difference?

Lauren Klas, Project Manager, celebrated her 2-year Ammoversary, Emily Kurek, Creative Director, celebrated her 1-year Ammoversary, and Jenna Rohrbach, Social Media Strategist, celebrated her 1-year Ammoversary.

‍