Is the marketing funnel dead? Get our take.
Takeaways
- The customer journey doesn’t follow a straight line anymore. Entry points are everywhere, and conversion can happen fast.
- Start with the objective, then choose tactics. Get clear on whether the goal is awareness, education, or lead gen before selecting channels.
- Trust wins, and outcomes matter most. Show up authentically and measure business impact over surface-level performance.
So, what now?
Update the playbook: map the key entry points into your brand, design clear next-step experiences that accelerate decision-making, and measure success by business outcomes, not just activity.
Like what you heard?
STRIKING STATS
- The path to purchase is no longer linear. Google’s “Messy Middle” research shows buyers cycle between exploration and evaluation, repeating the loop as many times as needed before buying (Google Business).
- Trust now drives movement through the funnel and what happens after conversion. Edelman’s Trust Barometer reports that when brand trust is established, 59% are more likely to purchase new products or choose the brand even if it’s not the cheapest, and 67% are more likely to stay loyal and advocate (Edelman).
- Personalization and relevance now influence whether buyers keep moving forward. Salesforce reports 73% of customers say companies treat them like an individual rather than a number, highlighting rising expectations for tailored experiences throughout the decision process (Salesforce).
LIGHTNING ROUND
- Ammunition welcomed Renaye Edwards, Global Chief Operating Officer + MD and Chris Shadrick, Director of Strategy to the team.
- Jeremy Heilpern, Founder & CEO was recognized on Atlanta Magazine’s Atlanta 500 list, on the Georgia Titan 100 list, and was featured on the Agency Business podcast discussing agencies charging for value in the age of AI.
- Hannah Job celebrated her 3-year Ammoversary.
