Takeaways

• AI is the new front door. People start with AI, not on your website.
• Websites must work harder. Fluff is dead, digital experiences win.
• Design has to flex. Your site needs to work anywhere content shows up.

So, what now?

Make your content clearer, experiences smarter, and your design flexible. AI gets them there, but your website wins them over.

STRIKING STATS‍

• AI-generated “zero-click” searches (where users get the answer without clicking to a website) rose from 56% to 69% in one year for news sites (New York Post).
• Google’s search share has dipped below 90% in most of 2025, as AI tools gain traction (ContentGrip).
• Websites with optimized landing pages can see up to a 300% increase in conversion rate (WifiTalents).

LIGHTNING ROUND

• The Ammunition team celebrated our 8th Ammoversary.‍
• Haley Watford, Manager, People & Agency Operations, celebrated her 2-year Ammoversary.
• Ammunition welcomed Brian Crawford, Strategy Director, Media, to the strategy team.‍
• Katie Mitchell was recognized for her hard work with the GOATIE of the Year award.