Dacor. Let the show begin.

  • The ask.

    Ammunition was initially brought in to help get the new website into “working order” for both homeowners and professionals, and was quickly named the lead strategy agency for the roster of agencies supporting Dacor tasked with developing the overarching creative and messaging platform.

  • The challenge.

    Wrangle numerous agency partners within a unified messaging and creative strategy to support awareness and demand generation efforts for the brand.

  • The answer.

    An all new creative campaign “Let the show begin” rooted in the simple human truth that the kitchen is the heart of the home, and for Dacor consumers, the stage from which they entertain. This was then applied to everything from advertisements to social media, from the website to email campaigns, and everything in between.

Product catalog sample spreads.

One creative campaign platform, adapted to the unique aesthetic of two very different product lines: Heritage (left) Modernist (right).

Email automation campaign focused on cultivating leads and nurturing them for Sales.