Translating product awareness into measurable demand
Corpay launched Corpay One to bring an all-in-one spend management platform to a wider SMB market. The product simplified how businesses manage fuel, payments and expenses, but awareness alone wasn’t enough to drive adoption. The challenge was to convert that awareness into customers with marketing built to capture demand, not just generate it.
Industry
Financial Technology
What We Did
- Conversion Optimisation
- UX / UI Design
- Paid Media
- Influencer Marketing
The Ambition
Launch Corpay One to a wider audience and convert interest into measurable growth.Awareness alone wasn’t the issue. The challenge was guiding prospects from discovery through to sign-up, particularly across paid media driving new traffic.The ambition was to build conversion-focussed journeys and activate campaigns that reach new audiences across social, video and influencer channels.
The Strategy
The strategy focussed on converting paid media traffic into qualified demand.Conversion-optimised landing experiences were designed to help prospects quickly understand the product and move towards sign-up.At the same time, paid media expanded into video and influencer channels to reach new SMB audiences, creating a system that converts attention into adoption.
The Execution
The Growth
Conversion-led journeys and full-funnel activation translated awareness into measurable customer acquisition.
Landing experience improvements increased conversion performance, while social, video and influencer channels expanded reach across new audiences.
- 1,365Conversions generated
- 4.95%Landing page conversion rate
