London, United Kingdom
An independent B2B
marketing agency in
London
Ammunition is an independent B2B advertising agency with offices in Atlanta and London. Its London office, opened in December 2025 as Ammunition's European base and led by Global COO and Managing Director Europe Renaye Edwards, serves B2B and complex-purchase brands across the UK and Europe, and helps North American clients such as Georgia-Pacific launch in European markets.
What we do in London
Brand strategy and positioning, campaigns and film, media planning and buying, websites and CRM, and search visibility in Google and AI assistants, delivered by one team.
- Brand & Market Strategy
- Customer & Digital Experience
- Demand & Growth Marketing
- Marketing Infrastructure & AI
Launching brands in Europe
For Georgia-Pacific, Ammunition built the 'Protect What Matters Most' platform to launch DensDeck Prime cover board across five European markets, positioning Georgia-Pacific as the brand defining the cover board category.
One team, two offices
Clients get one team, not a headquarters and an outpost. The same strategists, creatives and technologists work across Atlanta and London, so a brand entering a new market works with people who already know it.
Renaye Edwards founded and led the B2B agency Radish, recognised by The Drum, B2B Marketing and The Sunday Times Best Places to Work, before overseeing its acquisition in 2022.
Recognized in the UK
Our UK launch campaign, “The Agency that Earned its Welcome”, was shortlisted in the B2B Marketing Awards 2026.
Independent, with global reach
Ammunition is independent and an IPA Accelerator agency in the UK, and a member of the 4A's in the US and Worldwide Partners, a global network of independent agencies. Founder and CEO Jeremy Heilpern sits on the Worldwide Partners board.
Off the Record
We host Off the Record, a series of closed-door roundtables, including sessions in London, where senior marketers talk openly about growth, AI and how marketing teams are changing.
Visit the London office
- Greenwich Mean Time (GMT) • GMT+0
Questions UK brands ask us
Where is your London office?
The address is below. The London team works as one with our Atlanta headquarters.
Do you work with UK and European brands?
Yes. We work with B2B and complex-purchase brands in the UK and Europe, and help North American brands launch here.
Can you help us show up in AI answers in the UK?
Yes. AI answers can differ by country and language, so we track and improve how a brand appears market by market.
When did Ammunition open in London?
Ammunition opened its London office in December 2025 as its European base, led by Renaye Edwards, Global COO and Managing Director, Europe.