Atlanta agency tapped to drive strategic marketing as Southeast leader in kitchen, bath, and lighting enters new growth phase
Ammunition, one of the country’s fastest-growing agencies known for its ability to build brands that move markets, has been tapped as Agency of Record (AOR) for Plumbing Distributors, Inc. (PDI). The Georgia-based company, a leader in kitchen, bath, and lighting for more than five decades, selected Ammunition for its ability to guide the brand’s marketing and advertising efforts as it pursues business and growth expansion.
PDI is investing in both its physical footprint and its e-commerce platform, which serves professional trade and consumer audiences. The appointment follows a competitive review led by PDI, during which the company evaluated a range of agencies before selecting Ammunition for its proven ability to bridge retail awareness, professional trade marketing, and consumer engagement, a combination the brand sees as essential to its next chapter.
“Through our four-month review process, Ammunition stood out for their ability to understand our business and bring fresh, integrated thinking to how we engage both professional and consumer audiences,” said Emilee Stone, Vice President of Marketing at PDI. “Their expertise and collaborative approach make them the right partner to help us grow our business and our footprint.”
As AOR, Ammunition will oversee strategy, creative, media, e-commerce, social, influencer marketing, production, SEO, and analytics, aligning efforts to fuel PDI’s growth.
“Being chosen as AOR is an incredible honor,” said Jeremy Heilpern, CEO of Ammunition. “PDI is a Georgia success story, and we’re proud to help extend that legacy. Together, we’ll build stronger connections with the audiences they serve and deliver results that inspire trust and drive action at every touchpoint.”
Founded in 2017, Ammunition has built a track record of success in the home and building space, with clients including LG, Westlake, and Georgia-Pacific.
Two growth-driven organizations, Ammunition and PDI, now join forces to fuel the brand’s next era across the Southeast. The new partnership is effective immediately, with new campaigns set to launch in 2026, marking the next chapter in PDI’s 50-year history.
