Takeaways
- AI adoption is a culture shift. Real change comes from building trust, addressing fears, and creating buy-in, not just rolling out tools.
- Human + AI is the model. AI should remove low-value work while amplifying human judgment, creativity, and expertise, not replace it.
- The risk is not using it. Those who delay adopting AI risk falling behind as workflows and expectations rapidly evolve.
So, what now?
Start experimenting early, stay curious, and focus on using AI to enhance, not replace, the work that matters most.
Like what you heard?
Striking Stats
- Only ~12% of workers use AI daily (AP News).
- 57% of employees admit to hiding their AI use at work (Business Insider).
- 65% of organizations are now regularly using generative AI (McKinsey & Company).
On Our Radar
Meta is introducing new location-based fees on ads starting July 1, 2026, adding an extra 2-5% cost in certain markets (including the UK and parts of Europe) based on where ads are delivered, not where the business is located. These fees are applied on top of media spend after delivery, meaning budgets won’t account for them upfront, and total costs will increase in affected regions.
What this means: if campaigns target these markets, expect incremental cost increases and the need to adjust forecasting and budgeting accordingly.
Lightning Round
- Ammunition was named to the Inc. Regionals Southeast list for the third year in a row.
- Emily Griffen was promoted to VP, Design, and celebrated her 6-year Ammoversary, Wes Gibbs celebrated his 4-year Ammoversary, and Katie Mitchell celebrated her 3-year Ammoversary.
- This month, we also celebrated the launch of Ammunition UK + Europe with 75 industry friends, with an evening full of great conversations and new connections. We’re now working on both sides of the Atlantic, focused on the same goal: Growth. No Matter What.™ Check out what’s next for Ammunition.
