In the early 2000s, “digital” arrived—and a clear line was drawn.

Some agencies evolved. Others got left behind.

Digital wasn’t just a trend. It was a total rewrite of how ideas got made and how brands grew. It created entirely new roles, new workflows, and new expectations. The agencies that embraced it didn’t just tweak the edges—they reimagined themselves. That moment became a catalyst. And for many, a turning point.

We’re at another one of those moments.

AI. Automation. Tech-enabled creativity. This isn’t a side bet. It’s quickly becoming the foundation for how modern brands will grow—and how modern agencies must operate.

At Ammunition, we’re in the midst of a deep and deliberate transformation. We’re actively evolving every part of our business to meet this moment—from how we’re structured to how we build teams, design workflows, and deliver creative and media that perform. We’re making real investments in new tools, new talent, and new capabilities—so we can do smarter, faster, more impactful work for you.

And we’ve made key moves to help lead the charge:

• Jonathan Hayes has been promoted to Chief Creative Officer
• Sean Brown has stepped into the role of Head of Production

ICYMI → Read the full announcement

As we build, we’re also rethinking what agency value means.

It’s not about headcount anymore. It’s about ownable IP, proprietary systems, and a tech stack that drives performance. That’s where the real advantage lives. That’s the future we’re building—an agency built for brands and markets that want more from their agency partners.

And to be clear: we’re not replacing human creativity—we’re unlocking what it can become.

AI at Ammunition isn’t about removing people. It’s about elevating their impact. Personalizing at scale. Turning insights in minutes, not days. Generating creative quickly so we can push ideas further.

You can already see it in the work:

→ Watch the AI-Powered Campaign for the Atlanta Hawks

‍→ Go Behind the Scenes: How We Brought It to Life

We’re deploying generative tools to enhance production, accelerate personalization, and boost performance. We’re building predictive media frameworks and training private GPTs on client ecosystems for faster, smarter collaboration.

And while we move fast—we move responsibly.

We’re deploying locally hosted, private, and secure LLMs alongside enterprise-grade tools and local file storage protocols to protect client data and maintain strict brand safety. No open-source risk. No public prompts. No compromises. Brand safety is, and always will be, our highest priority.

All of this is part of something bigger.

We’re not just adapting to change—we’re helping shape it. At Ammunition, we’re building the future of advertising. One that blends human insight with technological intelligence. One that delivers work that’s faster, smarter, and more effective than ever before.

So what does this mean for you?

It means we’re giving our clients an unfair advantage—and it’s no longer reserved for the biggest brands. The tools are here. The playing field is shifting. And the window to turn experimentation into transformation is open now.

Brands that move early will have a real edge:

• Faster time to insight.
• Personalization at scale.
• Creative that compounds.
• More from your partners.

Let’s talk about what this looks like for your brand →

This transformation is already in motion—and we’re building it with our clients in mind every step of the way.

Let’s go further, together.

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MORE MOVES FROM OUR TEAM

Ammunition was named one of the Southeast’s fastest-growing companies by Inc. Regionals for the second year running – and made its debut on the Financial Times Americas’ Fastest Growing Companies 2025 list.

The A-Team was shortlisted for two Tech Innovation awards at the Worldwide Partners, Inc. Grand Indies Awards: the Atlanta Hawks’ “Lift As We Fly” video and our holiday album “Out of Office, In the Spirit.

A group of our young professional rising stars is also a finalist in the 2025 Worldwide Partners, Inc. Young Indies Awards.

Chief Technology Officer JC Hamill celebrated his 4-year Ammoversary and Fullstack Developer John Robertson and Senior Product Designer Loc Lam celebrated their 2-year Ammoversaries.