TLDR: ChatGPT. Midjourney. Runway. Adobe Firefly. It seems like there is a new AI program announced on your social pages every day. This boom in AI tools brings new options for marketers to boost their overall team productivity.
The (Not-So-Basic) Basics of AI
What even is AI? Artificial Intelligence (aka AI) is a machine’s skill to do human-like cognitive jobs like learning, reasoning, problem solving, and more. Currently, 37% of businesses and organizations are using some form of AI in their workplace.
When did AI join the marketing space? While you may be hearing more about ChatGPT and even Midjourney lately, the rise of AI in marketing can be traced all the way back to 2014. The popularization of buying programmatic ads gave marketers an AI-based replacement for the tedious ad buying process including researching target markets, budgeting, inserting orders, and more.
Where does ChatGPT fit into the everyday puzzle? Recently there’s been so many conversations around AI subset, Generative AI (aka the tech that creates new content like images, text, and video). These would be your free chatbox, ChatGPT, the AI-generated art app, DALL-E, and others. By combining creative capability with data analysis, these tools assist marketers with creating content faster than they could manually.
Be in the Know: Recent AI Developments
- Hookle, a popular social media management tool, has launched an AI-based social media posting app using ChatGPT technology to curate social media posts tailored to user’s needs.
- LinkedIn has launched Collaborative Articles, which will use AI-generated prompts to then call on specific users for their expertise and input.
- ChatGPT released their latest version of the tool, ChatGPT 4, that is more advanced in creativity, visual input, and context.
AI is the modern tech boom. Much like the Digital Revolution of the later half of the 20th century and the Dot-Com Boom of the late 1990s, we’re seeing so many new AI options available to us.
As AI continues to grow within the marketing space, there will be way more choices of how it can be added into ad strategies. Just like how we moved from analogue art directing and typing on a typewriter to Photoshop and Word, and how that changed jobs and careers, AI has the ability to shape our industry–and for the better.
