Events, conversations, and moments where growth gets pushed forward. See you there.

Thursday, September 17, 2026
Atlanta, GA
10:00 AM – 10:00 AM EDT
Featuring Jeremy Heilpern, Founder + CEO
Ammunition returns as Welcome Sponsor of Brandweek Atlanta for the second year in a row. This year, CEO and Founder Jeremy Heilpern takes the stage with "Growth, Actually," unveiling an exclusive preview of The Growth Equation — new proprietary research identifying the combinations of strategy, capability, and organizational conditions most consistently linked to sustainable growth. A sharper, evidence-backed answer to what actually drives growth — and what doesn't.
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Wednesday, September 23, 2026
London, UK
2:00 PM – 4:00 PM GMT+1
Featuring Renaye Edwards, Global COO + MD Europe, & Chris Shadrick, Director of Strategy
Growth is expected. Delivering it and proving it is getting harder. This session focuses on where growth is coming from now, how it’s being driven, and how it holds up under board-level scrutiny. We’ll get into what’s changed, what’s scaling, and where to focus when the pressure to perform is constant.
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Tuesday, February 2, 2027
Las Vegas, NV
3:00 PM – 3:00 PM PST
More Info Coming Soon
The NAHB International Builders' Show brings tens of thousands of residential construction professionals and over 1,700 exhibitors to Las Vegas each February. While IBS is in town, Off The Record will host a seated discussion with leading voices in B2B marketing. More details coming soon.
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Monday, June 21, 2027
Cannes, France
6:00 PM – 6:00 PM EDT
More Info Coming Soon
Somewhere between the beach and the badge scanning, we're setting a table at our villa in Cannes. No stage, no pitch — just good food, cocktails, and honest conversation, always off the record. More details coming soon.
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Tuesday, July 14, 2026
London, UK
2:00 PM – 4:00 PM GMT+1
Featuring Renaye Edwards, Global COO + MD Europe, & Chris Shadrick, Director of Strategy
AI is making international marketing faster. But is it making it better? This edition of Off the Record, we'll unpack the widening gap between AI adoption and real value, and what it means when your brand is being described in markets and languages you're not even monitoring.
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Wednesday, June 3, 2026
Austin, TX
6:30 AM – 7:55 AM MST
Featuring Jeremy Heilpern, Founder + CEO
The agency model is overdue for a reset. In this session, our CEO, Jeremy Heilpern explores how forward-thinking agencies are moving beyond titles and legacy roles toward capability-driven talent models, and what that shift actually requires in hiring, development, and workforce design.
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Thursday, May 21, 2026
London, UK
9:15 AM – 4:00 PM EDT
Leading Under Pressure | Marketing Week CMO Leadership Summit (London, UK)
Featuring Renaye Edwards, Global COO + MD Europe, & Chris Shadrick, Director of Strategy An invite-only summit focused on the realities of modern marketing leadership. From building confidence at board level to proving commercial impact, the sessions focus on what it takes to lead under pressure. Expect practical discussion on growth, decision-making and how marketing holds up when the scrutiny is real.
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Wednesday, May 20, 2026
London, UK
2:00 PM – 4:00 PM GMT+1
Featuring Renaye Edwards, Global COO + MD Europe & Chris Shadrick, Director of Strategy
Where do you standardise and where do you adapt? How do you prioritise markets, manage risk, and build an operating model that actually holds across regions? This session focuses on the structure, roles and decisions behind international growth, and how to align brand and demand when teams are spread across markets.
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Tuesday, May 19, 2026
Atlanta, GA
2:00 PM – 3:00 PM EDT
Featuring Renaye Edwards, Global COO + MD Europe, and Kelly Heilpern, Chief Strategy Officer
International marketing doesn’t fail on understanding. It breaks between global ambition and local reality. What works in one market can miss in another, and how teams adapt is shaped as much by culture and risk as by insight.
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Tuesday, May 5, 2026
Austin, TX
2:15 PM – 3:15 PM CDT
Featuring Jeremy Heilpern, Founder + CEO, and Renaye Edwards, Global COO + MD Europe
We’re rebuilding how a modern agency operates, with AI as the foundation rather than a layer on top. This session covers what changes when workflows, roles and team structures are rethought from the ground up, and what it takes to build an agency that can actually scale.
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