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Turning showrooms into a luxury brand experience

Dacor launched new kitchen showrooms in Los Angeles, Chicago and New York. The ambition wasn’t just to display products, but to create an experience that reflects how the brand fits into the home.

In a category where most retail feels functional, Dacor needed to show up differently. More considered. More immersive. More aligned to the way people actually use and experience a kitchen.

Ammunition was brought in to shape that experience and build the system around it.

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Industry
Luxury Home and Appliance
What We Did
  • Brand Campaign
  • Experience Design
  • Digital Platform
  • Lead Generation
Launch the showrooms in a way that establishes Dacor as a leader in kitchen appliances.The experience needed to resonate with both homeowners and design professionals, while driving awareness, engagement and demand across key markets.
The kitchen is where people host, entertain and make an impression.That became the platform. Let the show begin.The idea turned each showroom into a space where the products are not just displayed, but experienced. This was supported by a connected digital ecosystem designed to extend that experience beyond the physical space.
The Execution
  • 01

    • Ammunition developed the creative platform, showroom experience and supporting digital ecosystem.
  • 02

    • Showrooms were designed as immersive environments, supported by interactive touchpoints that allow visitors to explore the products in context. A council of architects and designers helped shape the experience to ensure it felt credible within the category.
  • 03

    • The launch was supported by a national campaign across digital, print and video, designed to build awareness and drive traffic to the showrooms. A redesigned website, lead management system and marketing automation program ensured that engagement continued beyond the initial visit.
  • 04

    • Together, this created a connected system that combined brand, experience and demand generation.
The Growth

The launch generated strong visibility and engagement across both physical and digital channels.

  • Millions
    Campaign impressions & reach
  • 0 key cities
    Showrooms launched in LA, Chicago and New York
  • Proven
    A system designed to turn interest into ongoing demand.

How Much Can You Grow?

Find Out
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