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Transforming real stories into real change
For more than 50 years, the Atlanta Speech School has held to a clear promise: no child is turned away because of financial circumstances.
The school changes lives, but that impact wasn’t being felt by supporters. The challenge was to make the value of its work tangible at its most important fundraising moment.
Ammunition partnered with the Atlanta Speech School to bring those stories to life.
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Industry
Nonprofit & Education
What We Did
- Brand Storytelling
- Film Production
- Audience Engagement
- Fundraising Campaign
Create a moment during the gala that makes the human stakes of the school’s mission felt.The goal wasn’t to present information, but to help donors see, hear and feel how the school changes the lives of children and families.The ambition was to replace abstract messaging with real human stories that connect emotionally with the audience.
The strategy centred on letting the people closest to the school tell the story themselves.Ammunition worked with teachers, students, alumni and families to capture their experiences in their own words, using documentary-style interviews to reflect the genuine voice of the community.These stories revealed the everyday moments that define the Atlanta Speech School, showing it not just as an institution, but as a community changing lives.
The Execution
The Growth
The films created a powerful moment during the gala, connecting the audience directly to the heart of the school’s mission.
By shifting from explanation to lived reality, the presentation helped supporters understand the real difference their contributions make.
The result was a record year for the event.
- +0%Increase in funds raised year over year
A story that turned belief into action.
