- Title, titleAccent, and description fields used below. Need to clean this up. Not all fields are needed now.
Transforming real stories into real change
For more than 50 years, the Atlanta Speech School has held to a clear promise: no child is turned away because of financial circumstances.
The school changes lives, but that impact wasn’t being felt by supporters. The challenge was to make the value of its work tangible at its most important fundraising moment.
Ammunition partnered with the Atlanta Speech School to bring those stories to life.
- Likely need to convert this to use descriptionSegments. We need line breaks.
Industry
Nonprofit & Education
What We Did
- Brand Storytelling
- Film Production
- Audience Engagement
- Fundraising Campaign
The Ambition
Create a moment during the gala that makes the human stakes of the school’s mission felt.The goal wasn’t to present information, but to help donors see, hear and feel how the school changes the lives of children and families.The ambition was to replace abstract messaging with real human stories that connect emotionally with the audience.
The Strategy
The strategy centred on letting the people closest to the school tell the story themselves.Ammunition worked with teachers, students, alumni and families to capture their experiences in their own words, using documentary-style interviews to reflect the genuine voice of the community.These stories revealed the everyday moments that define the Atlanta Speech School, showing it not just as an institution, but as a community changing lives.
The Execution
- 01
- Ammunition produced a series of three documentary-style films featuring students, teachers, alumni and families.
- 02
- Each film focussed on a different perspective, capturing daily life, personal transformation and long-term legacy.
- 03
- Students spoke about finding their voice. Teachers shared the energy of the classroom. Parents described moments they once thought impossible.
- 04
- Together, the films created a powerful narrative for the gala, allowing the audience to experience the mission through real voices.
The Growth
The films created a powerful moment during the gala, connecting the audience directly to the heart of the school’s mission.
By shifting from explanation to lived reality, the presentation helped supporters understand the real difference their contributions make.
The result was a record year for the event.
- +0%Increase in funds raised year over year
A story that turned belief into action.
