- Title, titleAccent, and description fields used below. Need to clean this up. Not all fields are needed now.
Making every marketing dollar accountable to revenue
Marketing wasn’t connected to commercial outcomes. The challenge was to turn demand generation into a system that drives subscription revenue and proves the impact of every dollar spent.
- Likely need to convert this to use descriptionSegments. We need line breaks.
Industry
Data & Analytics
What We Did
- Growth Strategy
- Demand Generation
- Media Strategy
- Data & Measurement
The Ambition
Verisk didn’t need more campaigns. It needed growth.Demand was already there, but it wasn’t being captured effectively. Traffic was arriving and marketing was active, yet conversion and attribution were fragmented, making it difficult to connect marketing investment to revenue.The ambition was to change that by building a system focussed on the buyers most likely to convert and making marketing fully accountable for subscription growth.
The Strategy
Growth wasn’t going to come from more volume. It had to come from capturing the right demand and converting it properly.The approach focussed on identifying high-intent buyers, improving conversion at the moments that matter and strengthening credibility through trusted industry channels, while fixing the data foundation to connect marketing directly to CRM and subscription revenue.
The Execution
- 01
- Acquisition was rebuilt around high-intent buyers, shifting away from broad traffic to demand already in market.
- 02
- Landing interfaces were redesigned to remove friction and convert demand at the moments that matter.
- 03
- GA4 and CRM were integrated to create closed-loop attribution, connecting marketing activity directly to trials, subscriptions and revenue.
- 04
- A connected demand system built to capture intent, convert efficiently and prove how marketing drives growth.
The Growth
The results spoke for themselves.
- 0Trial subscriptions
- +0%Revenue
- +0%Form submissions
